How to Track QR Code Scans for US Real Estate Flyers
In the US Real Estate market, "Just Listed" flyers and "Open House" signs are still essential marketing tools. Agents spend thousands of dollars printing glossy brochures to leave on doorsteps or in brochure boxes.
But there is a major problem with print marketing: Zero Analytics.
You hand out 500 flyers, but you have no idea:
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Did anyone read it?
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Did they visit the website?
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Which neighborhood showed the most interest?
In 2025, top Realtors are solving this by bridging the gap between "Offline" (Paper) and "Online" (Video) using QR Codes backed by smart tracking links.
In this guide, we will show you how to use VidBelow to turn a piece of paper into a trackable digital lead magnet.
The Strategy: The "Video Tour" QR Code
Static photos on a flyer are boring. Buyers want to feel the home. They want a walkthrough. The most effective call-to-action on a US Real Estate flyer today isn't "Call Me," it's "Scan to Watch Video Tour."
Why use VidBelow for this?
You might think, "I'll just make a QR code for the Zillow listing." Don't do that.
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Zillow Links are Ugly: If you print the link below the QR code for people who don't want to scan, a Zillow URL is impossible to type manually.
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No Tracking: If you link directly to Zillow, Zillow gets the data, not you.
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The "Video" Hook: Using a domain like
vidbelow.comon your flyer tells the prospect specifically: "There is a video waiting for you." This psychological cue increases scan rates.
Step-by-Step: Creating a Trackable Flyer
Follow this workflow to track exactly how many neighbors are scanning your flyers.
Step 1: Film a Quick Walkthrough
It doesn't have to be Hollywood quality. A 60-second vertical video on your phone walking through the house is perfect. Upload it to YouTube, Vimeo, or TikTok.
Step 2: Create a VidBelow Short Link
Take your video link and shorten it on VidBelow.com.
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Crucial: Use the property address as the alias.
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Example:
vidbelow.com/123-maple-street
Step 3: Generate the QR Code
Go to a free QR Code Generator (like QRCode Monkey or Adobe).
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Destination: Paste your VidBelow short link (NOT the YouTube link).
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Why? By putting VidBelow in the middle, every time someone scans the QR code, it hits our server first, counts the click, and then sends them to YouTube.
Step 4: Design Your Flyer
Place the QR Code prominently on the flyer.
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Add Text: Under the QR code, write the URL in text: https://www.google.com/search?q=vidbelow.com/123-maple-street
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Add CTA: "Scan for Video Tour 📹"
Analyzing Your Data (The "Secret Weapon")
After you distribute the flyers, log in to your VidBelow dashboard.
Scenario: You distributed flyers in two different neighborhoods (Area A and Area B).
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You created two different links:
vidbelow.com/maple-st-Aandvidbelow.com/maple-st-B. -
Both links go to the same video.
The Result: You check the stats.
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Link A has 5 scans.
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Link B has 50 scans.
Conclusion: Neighborhood B is highly interested. You should spend your next marketing budget farming Neighborhood B and ignore A. This data is worth gold, and you got it for free using a simple shortener.
Best Practices for Realtors
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Sign Riders: Put a large QR code on the "For Sale" sign in the yard. Use a VidBelow link like
vidbelow.com/tour-this-home. Passersby can watch the inside tour while sitting in their car. -
Open House Sheets: Put a QR code on the sign-in sheet that links to a digital disclosure form or a "Thank You" video from you.
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Business Cards: Put a VidBelow link on the back of your card (
vidbelow.com/meet-sarah) that links to your bio video. It makes you memorable.
Conclusion
Don't let your marketing budget disappear into a black hole.
By using VidBelow behind your QR codes, you gain visibility into who is engaging with your print materials. It looks professional, it signals "Video Content," and most importantly, it gives you the data you need to sell homes faster.
